On July 9th, the highly anticipated 25th China Beauty Expo (CBE) officially opened its doors in Shanghai. As the first major global beauty event of 2020, the expo drew immense attention from the industry. Despite a light rain, the enthusiasm for beauty was undeterred, with long queues forming at the entrance from early in the morning.
iColor Cosmetics made a spectacular appearance at booth H11 in Hall N1 with the theme “Tech-Savvy Beauty.” The company showcased a wide array of high-quality, aesthetically pleasing, and personalized products, attracting a massive crowd of visitors and potential partners.
A Universe of Products
As a professional and diversified OEM/ODM manufacturer, iColor Cosmetics presented its latest innovations across five key categories:
- Makeup: Featuring the popular “Universe Big Bang” Eyeshadow Palette, which offers 14 stunning colors inspired by the mysterious and ever-changing galaxy. Its baked powder technology ensures a luxurious, fine shimmer and high color payoff.
- Skincare: The Rainbow Essence Oil was a standout, a dual-layer oil that turns into a vibrant rainbow color when shaken. Formulated with blood orange and cranberry, it provides powerful antioxidant and brightening benefits.
- Personal Care: iColor introduced a Customizable Scented Shower Gel with a unique 1+1 ampoule design. This allows users to mix a base liquid with their choice of fragrance and essence ampoules, creating a personalized shower experience with 72-hour scent longevity.
- Perfume: The “Playful Summer – Tropical Rainforest” Eau de Parfum captured the essence of a vibrant summer day. This floral-fruity fragrance blends notes of apple, rose, bamboo, and amber, bringing a cool, refreshing feeling.
- Sanitization: The company also displayed its range of high-quality sanitization products to meet the growing demand for hygiene.
An Interstellar Experience
Beyond the impressive products, the booth’s design was a major attraction. Themed around an “Interstellar Journey,” the space transported visitors from a time machine to the far reaches of the galaxy. A highlight was the stunning starry sky powder wall, which not only served as a popular photo backdrop but also masterfully demonstrated iColor’s expertise in baked powder technology.
To further engage with visitors, iColor Cosmetics offered more than just product samples. The company set up a VISIA skin analysis station, providing free, professional skin tests. This allowed attendees to gain a deeper understanding of their skin’s condition and receive expert skincare advice directly from senior R&D specialists, reinforcing iColor’s commitment to scientific skincare.
🏢 About the Host
The event was hosted by iColor Cosmetics, a company recognized for its presence in the cosmetics industry, having previously been listed among the “Top 20 Chinese Cosmetic Manufacturers.”